NAVI
Who is NAVI...
NAVI
backwards is IVAN and that's me. A Chicago born, Texas raised, trumpet playing, simple laid back second generation Hispanic. Formerly, the Director of Marketing for a healthcare organization along with 10+ years in marketing experience (half being with the largest media company in North Texas- The Dallas Morning News) and a network of marketing resources, NAVI can help you achieve whatever marketing goals you have in mind. You should enjoy running your business and leave the marketing to
NAVI!
What can NAVI be...
NAVI
can be your Agency of Record (AOR). In the world of marketing and advertising, AOR was typically understood to be a single agency responsible for all the services that a particular business might require. These services traditionally included brand strategy, creative and media placement. Today, it can include a mix of other services as well such as: interactive media, web development services, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).
Advantages of an Agency of Record
The most valuable aspect of the agency of record model was that it eliminates the need for businesses to manage multiple vendors, instead allowing them to have a single Point of Contact (POC) for all their requirements.
EFFECTIVE STRATEGY
Because there is a single point of contact, brands and their project owners have total control of the brand strategy and implementation. Since everything is handled within the same organization, the chances of miscommunication, knowledge gaps and fragmentation are low.OWNERSHIP
With a single point of contact, it's always easy to see who has control of your project. In case things didn’t go as planned, identifying the root cause is easier because responsibilities are clearly assigned.EFFENCIENCY
Working with the same agency over a long period of time offers an efficiency advantage that companies cannot leverage while working with multiple partners or switching partners frequently. Especially when your brand story is complex, and the learning curve is steep, it saves a lot of time to work with a partner who already has the relevant knowledge and experience to draw upon rather than having to on board a new vendor for each new project.TRUST
Long-term working relationships also build a sense of trust and dependability. In times of crisis, when tough decisions need to be made, it helps if you and your agency partner have already faced down varied challenges together.With all these advantages, the AOR model intuitively make sense for your business.
Media Buying
If your looking for someone who knows the lingo and has the resources to lower your cost per acquisition by placing media buys on your behalf, then NAVI
can help! Having knowledge in Print, Digital, Outdoor, TV and Radio, NAVI
is here to consult and help you represent yourself in the big world of advertising.
Why NAVI
NAVI is an experienced bi-lingual professional who brings distinct strengths and specialities to your company. NAVI works together with a network of marketing resources to ensure that your marketing goals have the skill sets required to succeed.
